Pathways to E-Commerce: Selling Online Programme
Thank you for your interest in the Pathways to Ecommerce programme. This is an intensive 13 module course which covers all aspects of selling online. The programme is currently offered free to existing and previous participants of the Pathways Programme in the South of Scotland.
You can check out the module headings below or, for further details, you can watch my introductory video. If you would like to register for the full programme then please use the QR code or web link provided. This will take you to a short registration form which will ask for your name, email address, business name and some insight into what stage your business is at - and whether you have any experience of selling online. It will also ask you what you would like to get out of the programme.
Once you have registered, I will contact you to say hello and to confirm your place on the course. Thereafter, the pre-recorded programme modules will be released on a weekly schedule for you to watch in your own time. This will be accompanied by weekly Q&A discussion sessions which will allow everyone to ask questions and seek specific advice. These sessions will be hosted by me using Zoom (a link will be sent to you).
Please be assured that the course is suitable for both beginners and those who are already selling online.
Thank you and I hope to see you on the programme when it launches in mid May!
Contents of the Programme
Module 1: Start your ECommerce Business
Module 2: Source and Develop your Products.
Module 3: Understand your Customers.
Module 4: Learn from your Competitors.
Module 5: Sell via your own Website.
Module 6: Sell via Online Marketplaces.
Module 7: Create your Online Page Content.
Module 8: Digital Marketing for E-commerce.
Module 9: Fulfil your Orders and Returns.
Module 10: Manage your E-commerce Customers.
Module 11: Business Administration & Accounting.
Module 12: Performance Reporting and Analysis
Module 13: Buying and Selling Internationally.
Tuition will be delivered via pre-recorded module webinars and weekly Q&A sessions which I will host on Zoom